CLADYN Consulting offers clarity in digital transformation, focusing on motivation, culture, and practical tools to help your brand succeed in the evolving digital landscape.

The WHY, HOW, and WHAT

Your brand deserves to thrive in the digital economy of tomorrow.

At CLADYN Consulting, we believe clarity is essential to navigate digital transformation – especially when change can feel overwhelming and unmanageable.

That's why we craft clarity around the three challenges every change maker faces:

  • Motivating everyone involved in the change process
  • Creating a culture which allows change to flourish
  • taking the "right" action in order to affect change with impact

We help change makers and teams master digital transformation by:

  • Crafting clarity around fundamental change management theory and visionary change ideas
  • Providing a holistic approach to change management that takes into account all aspects of your brand and organization
  • Delivering a practical, no-fuss-no-fluff toolkit that enables you to implement lasting change initiatives
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Tobias Hens, PhD - Founder & CEO

Tobias is a former PhD geoscientist turned Digital Strategist and Change Manager.

In 2024, he founded theclarityforge.com and Cladyn Consulting to share his signature CF6 framework with digital change managers who want to drive change initiatives with impact.

His work experience spans diverse industries, ranging from SMEs and academia to multinational corporations and government organizations on four continents. Tobias's professional engagements cover short-term project management and consulting work as well as multi-year contracts, where he helped teams of 5-200 people navigate digital transformation projects.

Tobias is:

  • a certified Digital Change Manager
  • a certified AI Manager
  • a certified Scrum Master (PSM I) & Scrum Product Owner (PSPO I)

He acquired both a bachelor’s and master’s degree in geosciences from one of Germany’s most prestigious Universities. His PhD degree was awarded in 2019 by Monash University (Melbourne, Australia).

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Certified Digital
Change Manager
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16 Years Experience
Across 4 Continents
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Published
Scientific Author

Latest Change Projects

Collage of Frontdesk online appointment system and Biometric Solutions document retrieval box

Customer Self-Service Solutions

#process optimization

Why It Matters

Customers expect digital and self-service solutions from public administrations.

Action Steps

I established the FrontDesk system for online appointment management and the Biometric Solutions document collection box so that my latest government clients can offer a range of online services for citizens.

The Bottom Line

Thanks to the online appointment solution, on-site customer waiting times were reduced to ZERO. With the automated document collection box, pickup of important documents is now available outside of regular opening hours .

Image of Document Management System ELO and video-based Training

Video-based Training

#workshops

Why It Matters

Employees of a government client required in-depth online training for a new Content Management System (CMS)

Action Steps

I established a comprehensive online training concept featuring a 20-part video course. Key functions of the CMS software are presented in 5-15 minutes long videos while complementary manuals and FAQs were made available in the client's intranet.

The Bottom Line

The online training reduced my client's expenses for on-site training by 30.000 Euros within three years.

Image of a digitalization strategy

Digitalization Strategy

#strategy consulting

Why It Matters

A digitalization strategy is essential to drive change processes with lasting impact.

Action Steps

I crafted a comprehensive digitalization strategy for clients serving more than 10.000 customers. The strategy focuses on optimizing the three pillars of hardware, software, and workflows to positively affect employee satisfaction and customer service.

The Bottom Line

Today, the client bases its decisions on this strategy paper. Tangible results include customer service improvements (e.g., online booking system) as well as a Content Management System for electronic filing of documents.

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Workflow Optimization

#workshops

Why It Matters

Inefficient workflows don't just lead to shortfalls in customer service. They are a main cause for employee dissatisfaction.

Action Steps

I regularly analyze existing workflows and propose steps for process optimization. This way, I enable individuals and departments to streamline their processes.

The Bottom Line

Example: Digitalization of an appointment booking process has led to a 50 % decrease in phone calls. Customer waiting times could be reduced by more than 75% in 2022.

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Performance Coaching

#strategy consulting

Why It Matters

Frequent employee turnover, high rates of absence, lack of goals, and unclear communication are typical challenges organizations with a "traditional" mindset are faced with.

Action Steps

Strategy consulting, video training courses, and workflow optimization - No matter the project, my work always takes into the account the BIG PICTURE. I look at all the "moving parts" when I consult with organizational leadership to trigger change processes.

The Bottom Line

Today, successful change management on an organizational level must focus on people. As such, it's paramount for organizations to enable purpose-driven leadership and understand human behavior.  

Photo of a digital workspaces

Digital Workspaces

#project management

Why It Matters

A client used severly outdated hardware components during the COVID pandemic. Frequent service requests led to excessive workload for the IT team and remote work was largely impossible.

Action Steps

I led the change project to upgrade 50+ workstations to standardized digital workspaces - from the ideation phase to putting hardware on desks.

The Bottom Line

IT service requests have dropped by over 85 % thanks to modern standardized equipment. Today, the entire workforce is able to follow a clean-desk policy, work remotely, and communicate using digital means.